IRA Jurnal Pengabdian Kepada Masyarakat

Optimizing Social Media for Marketing of Mang Ujang's UMKM Cracker Products in Salama Bima City

Ita Purnama — 2025-08-04

In the digital era, social media has become one of the effective and efficient marketing tools to increase product sales, especially for Micro, Small, and Medium Enterprises (MSMEs). This study aims to identify the role of social media in the marketing strategy of MSME products of Mang Ujang located in Salama, Bima City. The method used is a survey and direct training for MSME owners and employees. This activity includes product packaging training, labeling, and the use of various social media platforms such as WhatsApp, Facebook, Instagram, and TikTok for promotion. The results of the training showed an increase in MSME actors' understanding of digital marketing, which contributed to increasing brand awareness and product sales potential. In conclusion, social media can be a strategic tool for sustainable MSME business development amidst the challenges of the digital era.

Digital Marketing Strategy Assistance for Salsa Brownies MSMEs

Ita Purnama — 2025-08-05

This mentoring aims to increase turnover and expand the market share of Salsa Brownies MSMEs in Bima City and District by leveraging digital technology, particularly social media, which has not been utilised previously. The research method involved four stages of mentoring. The first stage involved surveying MSME locations. The second stage entailed socialising with MSMEs. The third stage assisted in creating Instagram and Facebook social media accounts at MSME locations. The fourth stage was an evaluation of the programme that had been carried out. The results of the assistance showed an increase in the understanding and skills of MSME owners in using social media for promotion. Previously, Salsa Brownies MSMEs relied solely on conventional promotions, but after the training, they began to upload products and interact with potential buyers more actively. This success not only increases the digital capacity of MSMEs but also opens up opportunities to reach a broader market, increase brand awareness, and contribute to local economic growth.

Market Test Training with Questionnaires as a Follow-up to Green Laundry Perfume Marketing at Bina Insan Mandiri Vocational School

Imbuh Rochmad — 2025-08-06

This training is designed to equip students with practical skills in conducting market testing before product launches. Training activities include preparing effective questionnaires, collecting data from potential customers, and analysing survey results to understand market preferences in depth. The training methods used include a combination of theoretical presentations, hands-on practice, and data analysis simulations, so that students gain real-world experience in conducting market research. The main objectives of this training are to improve students' proficiency in market research, mastery of research methodologies, application of real-world testing concepts in a business context, and development of entrepreneurial spirit and analytical skills. With this approach, the training is expected to not only provide theoretical understanding but also shape applied skills relevant to the needs of the business world, as well as promote the growth of innovative and data-driven young entrepreneurs.

Digitalization Training of Bookkeeping Using Credibook at UMKM Tahu Tempe UD. Sumber Hidup

Ita Purnama — 2025-08-05

Training on the use of Credibook digital technology was conducted to improve financial management capacity in micro, small, and medium enterprises (MSMEs) producing tofu and tempeh in UD. Source of Livelihood in Bima City. The training aims to provide a comprehensive understanding of how to utilize the main features of the application, such as transaction recording, inventory management, monitoring of receivables and payables, and the automatic generation of financial reports. The implementation methods included a needs assessment phase, Credibook application awareness sessions, technical training on digital transaction recording, and an evaluation of changes in financial management. The training results showed that MSMEs managers were able to operate the application independently, with skills in recording daily transactions, managing accounts receivable and payable, monitoring inventory, and generating automated financial reports. The use of Credibook has proven to enhance operational efficiency and financial recording accuracy compared to previous conventional or manual methods. These findings indicate that digitalizing bookkeeping through a simple application can be an effective solution in promoting the growth and sustainability of SMEs, particularly in the traditional food industry sector.

Training on Hazardous Production Waste Management in a Screen-Printing Company in Tangerang

Sakti Aji Lesmana — 2025-08-06

Hazardous and Toxic Waste (B3) from home-based screen printing industries poses a threat to the environment and public health if not properly managed. Low environmental literacy and limited waste management infrastructure in the small and medium industry (SMI) sector remain key challenges. This Community Service Program (PkM) aimed to enhance the knowledge and skills of screen printing practitioners in managing B3 waste through educational and participatory approaches. The program was conducted at PT. Shalom Dunia, Tangerang City, over five months, with the main training held in April 2025. Methods included field observation, interactive training, hands-on practice, group discussions, and emergency response simulations. Evaluation was carried out through questionnaires, pre-tests, and post-tests. Results showed an increase in correct responses from 41% to 92% after the training, and 99% of participants stated that the program significantly improved their awareness of workplace safety and environmental protection. This program proved effective as an ecological education model that can be replicated in other creative industry sectors to support sustainable development.

Assembler Edu Application Training on Creating Augmented Reality Learning Media for Elementary School Teachers in Sambas

Noferianto Sitompul — 2025-08-06

Learning media is an essential part of the educational process in schools. Many elementary school teachers still rely on textbooks or PowerPoint slides, resulting in limited variation in teaching materials and reduced student engagement. A lack of training in creating engaging media also contributes to this issue. As a solution, training was provided on developing learning media using augmented reality through the web-based application Assembler Edu. This digital media introduces new and dynamic ways of delivering material, aiming to increase students' interest and motivation in learning. The training outcomes showed that teachers were able to create and present teaching materials using augmented reality, which will be implemented in their respective classrooms.

Education and Screening for Cholesterol, Uric acid and Blood Glucose as Preventive Measures Against Non-Communicable Diseases

Mien Asrha Suhardin — 2025-08-06

Non-communicable diseases (NCDs) such as hypercholesterolemia, hyperuricemia, and diabetes mellitus are leading causes of global morbidity and mortality, worsened by low public awareness of early detection. This activity aimed to raise awareness through education and screening of cholesterol, uric acid, and blood glucose levels. It was conducted from July 12–21, 2025, in Tipulu and Punggaloba Subdistricts, Kendari City. The methods included interactive education and screening using portable digital devices. Among 48 participants, 27.08% had high uric acid, 16.67% had high blood glucose, and 6.25% had high cholesterol levels, along with physical complaints such as joint pain and neck stiffness. The activity improved public understanding of early detection and healthy lifestyles, while also providing baseline data for local health centres. The results highlight the community’s high metabolic risk and support the health promotion theory that education effectively encourages behaviour change. Regular check-ups and improved health literacy are recommended for sustainable NCD prevention.

Socialization of Self-Control in Reducing Adolescent Consumptive Behavior at Petatal National Private High School

Rizki Wulandari — 2025-08-05

Technological advancement has brought ease to all segments of society, particularly in shopping and fulfilling various needs and desires through online shop platforms and social media. These developments have had both positive and negative impacts, especially on adolescents. Teenagers are particularly vulnerable to consumptive behavior when shopping, a phenomenon observed at SMA Swasta Nasional Petatal in Batu Bara Regency. Most adolescents experience consumptive behaviors due to a lack of self-control. This community service initiative aims to provide knowledge, understanding, and skills regarding self-control of consumptive behavior. Through collaboration with various stakeholders, the program was successfully implemented and achieved its objectives.

Financial Planning Education from an Early Age in Building an Independent Young Economic Generation

Surya Bakti — 2025-08-05

The rapid advancement of the times demands that the younger generation possess strong financial literacy to face economic challenges and a consumptive lifestyle. However, the financial literacy level among Indonesian students remains low, affecting their ability to manage personal finances. This community service activity was conducted at SMA Swasta Nasional Petatal, Batubara Regency, North Sumatra, on 18 July 2025, aiming to enhance students’ understanding and foster healthy financial habits from an early age. The implementation method included preparation, interactive education, and evaluation. The materials covered pocket money management, basic Budgeting, distinguishing needs from wants, and the introduction of saving and investment concepts. The results showed a significant improvement in students’ understanding based on pre-test and post-test scores, along with increased awareness and motivation to manage finances wisely. Active participation and positive feedback served as indicators of the program’s success. This activity underscores the importance of integrating financial literacy into secondary education to shape a generation that is independent, responsible, and prepared to face future economic challenges.

Inline Robot Simulation Training to Improve Technology Skills at SMK 10 November, South Jakarta

Puspita Dewi Widayat — 2025-08-06

The inline robot simulation training at SMK 10 Nopember, South Jakarta, aims to enhance students' technological skills and digital literacy to meet modern industry demands. The rapid development of information technology, including robotics, requires vocational schools to update their competencies. Limited access to basic robotics knowledge poses a significant challenge. This community service program includes simulation-based training that replicates real industrial conditions. Teachers also gain innovative teaching enrichment. The Industrial Engineering Department of Universitas Mercu Buana provides educational support through knowledge transfer. The training focuses on understanding and evaluating the inline robot simulation in digital industries. Expected outcomes include improved student understanding, academic publications, video documentation, and media articles. This program is designed to strengthen SMK graduates' competitiveness with industry-relevant skills.