Application of Kansei Engineering Method in Soap Product Innovation
DOI:
https://doi.org/10.56862/irajtma.v4i1.182Keywords:
Product development, Kansei Engineering, bar soap, consumer preferenceAbstract
To remain competitive, the soap manufacturing industry must understand consumer preferences. This study uses the Kansei Engineering method to explore consumer desires for bar soap, which links user impressions and emotions (Kansei) to product design elements. Thirteen Kansei words were identified and translated into five design items, each with multiple categories. Using orthogonal design in SPSS 24.0, 16 stimuli were generated. Conjoint analysis was then applied to examine the relationship between Kansei words and product attributes. Results revealed the most preferred combination: round shape, white colour, medium size (85g), moisturizing function, and long-lasting fragrance. These findings guide designing bar soap products that better match consumer expectations.
References
Akhirullah, A., Harahap, U. N., dan Fazri, M. 2023. "Rancangan Perbaikan Kualitas Toko Sepatu West Store Medan Berdasarkan Pendekatan Servqual dan QFD." IRA Jurnal Teknik Mesin dan Aplikasinya (IRAJTMA) 2(2): 69–80. https://doi.org/10.56862/irajtma.v2i2.63.
Amalia, Suzianti, and Aldianto, A. 2020. "Redesign of Product Packaging with Kansei Engineering: Empirical Study on Small-medium Enterprises in Indonesia." Makara Journal of Technology 24 (2): 65–71. https://doi.org/10.7454/mst.v24i2.2990.
Eky, Supratmanto, Tri Wahyuni, and Febri Prima. 2020. "Pengembangan Produk Sepatu Seija Footwear Berdasarkan Preferensi Pelanggan Menggunakan Kansei Engineering."
Harjanto, J. O. 2009. Inovasi Produk dan Ekspektasi Inovasi terhadap Keputusan Pembelian Konsumen.
Johan, Neyland, Jefferson Mende, and Michael E. Rembet. 2019. "Pengembangan Kursi Kuliah dengan Metode Kansei Engineering dan Pendekatan Anthropometri di Fakultas Teknik UNSRAT Manado." Jurnal Tekno Mesin 5 (2), Oktober. https://ejournal.unsrat.ac.id/v3/index.php/jtmu/article/view/33019.
Kotler, Philip, and Gary Armstrong. 2008. Prinsip-Prinsip Pemasaran. Edisi ke-12. Jakarta: Erlangga.
Lokman, A. M. 2010. Design & Emotion: The Kansei Engineering Methodology. Malaysia: Universiti Teknologi MARA (UiTM).
Lokman, A. M., and Mitsuo Nagamachi. 2010. Kansei Engineering – A Beginner Perspective. Malaysia: UPENA.
Mu’alim, and R. Hidayat. 2014. "Re-Desain Kemasan dengan Metode Kansei Engineering." Jurnal Sains dan Teknologi, 1–9. http://dx.doi.org/10.36722/sst.v2i4.156.
Nina, Aminatur R., Ranti Gadih, and Benny Nendissa. 2020. "Pengembangan Produk Kosmetik Pelembab Wajah dengan Metode Kansei Engineering." Jurnal IPTEK 4 (1), Februari: 21–26. https://doi.org/10.31543/jii.v4i1.157.
Onny, Purnamayudhia, and Suwondo Ampar Jaya. 2022. "Perancangan Sofa Multifungsi dengan Metode Kansei Engineering." Tecnoscienza 6 (2), April. https://doi.org/10.51158/tecnoscienza.v6i2.670.
Restantin, N. Y., M. Ushada, and M. Ainuri. 2012. "Desain Prototipe Meja dan Kursi Pantai Portabel dengan Integrasi Pendekatan Ergonomi, Value Engineering dan Kansei Engineering." Jurnal Teknik Industri 14 (1): 53–62. https://doi.org/10.9744/jti.14.1.53-62.
Sari, Novi Purnama, Fajar Ismail, Teti Anggraeni, dan Mochamad Nurhasan. 2024. "Perencanaan Pengembangan Kemasan Detergen Bubuk Menggunakan Metode Kansei Engineering." Seminar Nasional Inovasi Vokasi 3.
Simamora, Henry. 2000. Manajemen Pemasaran Internasional. Jakarta: Salemba Empat.
Sinulingga, Sukaria. 2019. Metode Penelitian. Medan: USU Press.
Sugiyono. 2021. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.
Thesman, et al. 2017. "Pengembangan Produk Masker Menggunakan Metode Kansei Engineering." Jurnal Titra 5 (1), Januari: 31–38. https://publication.petra.ac.id/index.php/teknik-industri/article/view/5235.
Tjiptono, Fandy. 2008. Strategi Pemasaran. Yogyakarta: ANDI.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 IRA Jurnal Teknik Mesin dan Aplikasinya (IRAJTMA)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
