Snack Food Packaging Design Design (Chocolate) using the Theory of Inventive Problem Solving (TRIZ) Method at UKM Himasweets Tembung

Authors

  • Putri Elita Silitonga Universitas Harapan Medan
  • Yetti Meuthia Hasibuan Universitas Harapan Medan
  • Denny Walady Utama Universitas Harapan Medan

DOI:

https://doi.org/10.56862/irajtma.v2i3.56

Keywords:

Packaging, TRIZ Method, Snack

Abstract

This research at UKM Himasweet Tembung evaluated snack food (chocolate) packaging that was less attractive and standard, using clear plastic without information on halal logos, composition, or trademarks. The research aims to design more attractive packaging according to consumer desires, using the TRIZ method, which focuses on previous experience and eliminates contradictions. Adequate packaging is essential to protect products, convey information, and increase appeal. A survey method with a questionnaire of 100 respondents was used to collect data. Analysis using TRIZ produces recommendations for packaging improvements. As a result, the ideal snack packaging is a yellow aluminum foil standing pouch with dimensions of 14 x 25 cm (250 gr), yellow brand writing, ziplock, product information, and a picture of the snack (brown) to represent the product.

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Published

2023-12-26

How to Cite

Silitonga, P. E. ., Hasibuan, Y. M. ., & Utama, D. W. . (2023). Snack Food Packaging Design Design (Chocolate) using the Theory of Inventive Problem Solving (TRIZ) Method at UKM Himasweets Tembung. IRA Jurnal Teknik Mesin Dan Aplikasinya (IRAJTMA), 2(3), 1–4. https://doi.org/10.56862/irajtma.v2i3.56

Issue

Vol. 2 No. 3 (2023): December

Section

Short Communication

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