Desain Rancangan Kemasan Makanan Ringan (Coklat) dengan Metode Theory Of Inventive Problem Solving (TRIZ) di UKM Himasweets Tembung
DOI:
https://doi.org/10.56862/irajtma.v2i3.56Kata Kunci:
Kemasan, Metode TRIZ, Makanan Ringan.Abstrak
Penelitian ini di UKM Himasweet Tembung mengevaluasi kemasan makanan ringan (coklat) yang kurang menarik dan standar, menggunakan plastik bening tanpa informasi logo halal, komposisi, atau merek dagang. Tujuan penelitian adalah merancang kemasan yang lebih menarik sesuai keinginan konsumen, menggunakan metode TRIZ yang berfokus pada pengalaman terdahulu dan menghilangkan kontradiksi. Kemasan yang efektif penting untuk melindungi produk, menyampaikan informasi, dan meningkatkan daya tarik. Metode survei dengan kuesioner kepada 100 responden digunakan untuk mengumpulkan data. Analisis menggunakan TRIZ menghasilkan rekomendasi perbaikan kemasan. Hasilnya, kemasan makanan ringan yang ideal adalah standing pouch aluminium foil, berwarna kuning dengan ukuran 14 x 25 cm (250 gr), tulisan merek kuning, ziplock, informasi produk, dan gambar makanan ringan (coklat) untuk mewakili produk.
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